profile
Hana Choi

Assistant Professor of Marketing
Simon Business School
University of Rochester

Email: hana.choi@rochester.edu
Address: Simon Business School, Carol Simon Hall 3-219, Rochester, NY 14627

Google Scholar

Research Interests:
Digital Platforms, AI and Algorithmic Decision-Making, Market Design, Auctions, Digital Advertising, Information Design, Online Reviews

Optimizing Reserve Prices in Display Advertising Auctions
with Carl Mela (2026), Marketing Science 45 (5), 893-1084
  • Previously titled "Display Advertising Pricing in Exchange Markets"
  • Winner, John A. Howard/AMA Dissertation Award
  • Winner, ISMS Doctoral Dissertation Proposal Competition
  • Honorable Mention, Shankar-Spiegel Dissertation Proposal Award
  • MSI Research Grant
Digital Platforms 2.0 Emerging Topics, Opportunities, and Challenges
with Shrabastee Banerjee et al. (2026), International Journal of Research in Marketing 43 (2), 600-618
Do Review Solicitations Elicit Reviews Where They Matter for Sales and Product Returns?
with Minkyung Kim and Jinsoul Seo, revise and resubmit at Marketing Science
ALL RESEARCH >