profile
Hana Choi

Assistant Professor of Marketing
Simon Business School
University of Rochester

Email: hana.choi@rochester.edu
Address: Simon Business School, Carol Simon Hall 3-219, Rochester, NY 14627

Research Interests:
Digital Economy, Platform Economy, Advertising, AI Applications, E-commerce, Consumer Search, Online Reviews, Applied IO

Optimizing Reserve Prices in Display Advertising Auctions
with Carl Mela (2026), conditionally accepted at Marketing Science,
  • Winner, John A. Howard/AMA Dissertation Award
  • Winner, ISMS Doctoral Dissertation Proposal Competition
  • Honorable Mention, Shankar-Spiegel Dissertation Proposal Award
  • MSI Research Grant
Digital Platforms 2.0 Emerging Topics, Opportunities, and Challenges
with Shrabastee Banerjee et al. (2026), conditionally accepted at International Journal of Research in Marketing
Do Review Solicitations Elicit Reviews Where They Matter for Sales and Returns?
with Minkyung Kim and Jinsoul Seo (2025), draft available upon request
ALL RESEARCH >