profile
Hana Choi

Assistant Professor of Marketing
Simon Business School
University of Rochester

Email: hana.choi@rochester.edu
Phone: (585) 275-0790
Address: Simon Business School, Carol Simon Hall 3-219, Rochester, NY 14627

Research Interests:
Digital Economy, Platform Economy, Advertising, Consumer Search, Online Reviews

Current Research Streams:
Display Advertising, Online Marketplaces, Online Reviews

Optimizing Reserve Prices in Display Advertising Auctions
with Carl Mela (2026), conditionally accepted at Marketing Science,
  • Winner, John A. Howard/AMA Dissertation Award
  • Winner, ISMS Doctoral Dissertation Proposal Competition
  • Honorable Mention, Shankar-Spiegel Dissertation Proposal Award
  • MSI Research Grant
Digital Platforms 2.0 Emerging Topics, Opportunities, and Challenges
with Shrabastee Banerjee et al. (2026), conditionally accepted at International Journal of Research in Marketing
ALL RESEARCH >