Hana Choi

Assistant Professor of Marketing
Simon Business School
University of Rochester

Phone: (585) 275-0790
Address: Simon Business School, Carol Simon Hall 3-219, Rochester, NY 14627

Research Interests:
Digital Economy, Advertising, Consumer Search, Startup Business

Current Research Streams:
Display Advertising, Online Marketplaces

Online Display Advertising Markets: A Literature Review and Future Directions
with Carl Mela, Santiago Balseiro, and Adam Leary (2020)
Information Systems Research, 31.2, 556-575
Monetizing Online Marketplaces
with Carl Mela (2019), Marketing Science, 38, 6 (November-December), 948-972
Optimizing Reserve Prices in Display Advertising Auctions
with Carl Mela (2023)
  • Winner, John A. Howard/AMA Dissertation Award 2019
  • Winner, ISMS Doctoral Dissertation Proposal Competition 2018
  • Honorable Mention, Shankar-Spiegel Dissertation Proposal Award 2018
  • MSI Research Grant 2016