profile
Hana Choi

Ph.D. Candidate in Marketing
Fuqua School of Business, Duke University

Email: hana.choi@duke.edu
Phone: 734-834-0699
Address: 100 Fuqua Drive, Durham NC, 27708

Research Interests:
Digital Economy, Advertising, Consumer Search, Startup Business

Current Research Streams:
Display Advertising, Online Marketplaces

I combine exploratory data analysis, causal inference from field experiments, theoretical modeling, and structural modeling approaches.

Monetizing Online Marketplaces
with Carl Mela
Under 3rd round review at Marketing Science
MSI Working Paper Series No. 18-112-05
Previously titled "Online Marketplace Advertising"
Display Advertising Pricing in Exchange Markets
with Carl Mela
Job Market Paper
Online Display Advertising Markets: A Literature Review and Future Directions
with Carl Mela, Santiago Balseiro, and Adam Leary
Revising for 2nd round at Information Systems Research
Columbia Business School Research Paper No. 18-1
ALL RESEARCH >