profile
Hana Choi

Ph.D. in Marketing
Fuqua School of Business, Duke University

Email: hana.choi@duke.edu
Phone: 734-834-0699
Address: 100 Fuqua Drive, Durham NC, 27708

Research Interests:
Digital Economy, Advertising, Consumer Search, Startup Business

Current Research Streams:
Display Advertising, Online Marketplaces

I combine exploratory data analysis, causal inference from field experiments, theoretical modeling, and structural modeling approaches.

Online Display Advertising Markets: A Literature Review and Future Directions
with Carl Mela, Santiago Balseiro, and Adam Leary
Under 2nd round review at Information Systems Research
Columbia Business School Research Paper No. 18-1
Monetizing Online Marketplaces
with Carl Mela
Under 3rd round review at Marketing Science
MSI Working Paper Series No. 18-112-05
Previously titled "Online Marketplace Advertising"
Display Advertising Pricing in Exchange Markets
with Carl Mela
Job Market Paper
ALL RESEARCH >